Monday, July 5, 2010

magazines

The lifeblood of the wedding industry are magazines. Do a quick search for them and you will get more results then people invited to your wedding. brides.com, bridgesmag.com, premirebrides.com, bridalguide.com....even regional! In my results I got NEbrides.com (for the New England bride I guess)....these are just a sample of what is online.
You would think that in today's word that online would be the way to go. All the information at your finger tips, easy to link to and share...but you would be wrong.
go to your local newsstand and you will find many, many, many bridal magazines. Brides like the magazine format and trust me if you are newly engaged your tv time will now be interrupted with questions regarding what you like and a flash of a page in front of you.

something I learned: Do not pause the tv show you are watching and sigh before you look over at the magazine your fiance is sharing with you.

I think the bridal industry is keeping the magazine insdustry afloat. These magazines run about $10-$20 each. Since the seasons, years, fashions, and trends keep changing their is no shortage of ideas in these magazines. Brides like to page through them like air, finding ideas for how to present the cake or escort cards, circling them with pen, ripping them out and storing them for later if warranted. Like a detective hunting down clues to find the best weddings ideas ever, your fiance will pour through these magazines night after night.

How prevalent are magazines in the wedding industry? My fiance recently brought home theknot.com magazine. What started off online, is now a magazine (also a book, theknot.com's big book of lists).

Do yourself a favor, if you know anyone who recently got married, ask them if they still have their wedding magazines and bring them home to your fiance. You will get points for being involved in the wedding, and if you bring home more then 10 you probably saved enough money to have one more guest.

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